Take Heed of your Mother and Remember…First Impressions Always Count!
The following is a true story.
When our local equestrian centre (also known colloquially as the riding stables) started sending out short questionnaires to clients who booked an initial lesson/walk-round but never returned, they were shocked at the feedback they received. The owners of the stables put their dwindling client numbers down to their prices however this turned out not to be the case.
“The grubbiest looking stables for sale in Yorkshire, and we’ve been to a few”
“Stable blocks looked past their use-by-date so not sure what the horses would have been like”
“For the amount of money we would be paying to send our girls for lessons we’d expect to see stables/tack store rooms that looked like they could withstand more than a gentle breeze!”
“Half concrete stables that were dirty, half timber stables that were rotting, looked very hodgepodge and not a good first impression”
These are genuine comments made by potential clients and they all amount to the same thing – first impressions really do count.Mobile Field Shelters are cruical In fact, according to a survey conducted by a well-known business newspaper it takes the average person less than 5 seconds to judge whether or not they like the look of a business.
Anyway back to the story. When a few simple calculations were done it turned out that over 70% of the ‘missed’ clients had a problem with the condition of the cheap stables (even though they probably weren’t cheap when new) and unfortunately this is a problem that many equestrian centres suffer with.
Of course it is possible to spruce up tired wooden timber stables and even concrete stables to an extent. You can add a lick of paint, put down some new stable matting, scrub the stable interiors, the yard and even the feed and tack buildings, but the people who are paying the money – the customers – will still see what’s underneath if they want to, and most will assume old, tired timber buildings equal an old tired business.
The easiest answer to this problem is to create a new stable yard. Of course this costs money but if your equestrian business increases its client numbers by upwards of 70% because of the improvements, your new timber stables will quickly pay for themselves. Plus if you order timber stables in Yorkshire or the surrounding counties from Bridge Stables you can include exactly what you need in the design, so working to a budget.
Here at Bridge Timber Stables we pride ourselves on offering high quality stables at a price you can afford. All designs are bespoke which means you get custom made buildings that suit your individual business needs to a tee.
So, for further information on our range of bespoke equestrian buildings (stables, American barns, field shelters, hay barns etc.) please do get in touch and we’ll be happy to help in any way we can.